VisitBritain wanted to highlight all the amazing moments someone could have on a trip to the beautiful British Isles. So in 2016 they launched the #OMGB campaign to do exactly that.

In addition to the TV ad, RKCR/Y&R decided to put together a digital experience which would allow potential visitors to check out carefully curated moments that they could experience on their trip. You can check out the site here. The site was launched in 4 different territories / languages, and tailored the moments to each territory.

To help these visitors plan their trips we mapped out each moment onto Google Maps so they could easily see which regions of the UK they would want to visit for each moment. The plan was to later allow people to submit their own #OMGB moments through social media when they were visiting, making OMGB.com the best site for seeing amazing holiday moments in Great Britain.

Technically the site was a heavily modified Tumblr theme, which was quite a challenge. We ended up going with Tumblr as the client was very comfortable with updating the posts regularly through that channel.

If you haven't yet, check out the site here